“Without health, everything is nothing”
…it says. That’s exactly how we see it.
This makes it all the more important that topics relating to health and, of course, illnesses are communicated in a way that is easy to understand and tailored to the target group.
In this Health Relations article, Andrea Biebl, CEO at MWO Media, talks about how pharmaceutical companies can share their information with patients and interested parties transparently, at eye level and via the right channels (DTC communication).
Interesting insights
offers the touchpoint study by MWO, more information here: https://lnkd.in/eYrEKbSh
